About us
A bit about what drives us, our values and history
Cibyl Insight – the research behind every early careers decision
Annual student and graduate research across the UK and Ireland
See what’s changing year on year
Early careers strategy is increasingly built on partial evidence: a small sample here, a competitor benchmark there, an assumption carried over from last year's campaign. As the graduate labour market shifts faster than ever, that isn't enough to plan on.
Cibyl Insight is the annual research programme behind Cibyl. Every year we survey 100,000+ students and graduates across 2,200+ institutions in the UK and Ireland, building on six years of longitudinal data and 300 million+ structured data points. It is the largest resource of its kind on how this population thinks, chooses and behaves, blended with data and trends from GTI student platforms and a range of external data sources, to give you the fullest picture possible.
Cibyl Insight surfaces what's actually changing in student and graduate attitudes, behaviours, needs, expectations and decision-making, so your strategy is built on evidence rather than instinct. From how they’re using AI to what they think of brands and recruitment processes.
Evidence you can count on
Annual national survey
100,000+ students and graduates surveyed each year across the UK and Ireland
School and University editions
Separate focus on graduate and future apprentice perspectives.
Six years of longitudinal data
Track how attitudes, expectations and behaviours shift year on year, not just a single snapshot
2,200+ institutions covered
Benchmark against the full breadth of the UK and Ireland schools and higher education landscape
300 million+ data points
Deep enough to answer specific, sector-level questions, not just headline trends
Bespoke reports
Bespoke editions by industry, with data cut by discipline, region, career stage and demographic group
Stakeholder -ready outputs
Data translated into evidence for workforce planning, brand, attraction, EVP, early career programme design, recruitment process design, AI usage and strategy, not just raw numbers
Plan your hiring strategy
Understand what's actually changed in graduate expectations and behaviour year on year, so recruitment spend lands on real shifts, not perceived ones
Track your own sector's trends
Benchmark attraction, assessment and offer acceptance against your specific discipline or region, not just headline UK data
Sense-check your assumptions
Test whether what you're hearing anecdotally from universities or your own applications reflects what Cibyl research shows at scale
Build your internal business case
Use independent longitudinal data to justify investment in early careers, new assessment methods or retention initiatives to your finance or exec team
Frequently asked questions
Who is Cibyl Insight for?
Employers, universities and careers services who need a robust, independent evidence base for early careers strategy, workforce planning and recruitment decisions.
How is the data collected?
Through an annual survey campaign run across 2,200+ institutions in the UK and Ireland, building a longitudinal dataset now spanning six years.
How is this different to Cibyl AI?
Cibyl Insight is the research itself: the survey, the methodology and the resulting dataset. Cibyl AI is a self-serve way to query that same dataset directly, in plain English, without waiting for a bespoke research request.
Can we see historical trends, not just this year's data?
Yes. Six years of longitudinal data means you can track how attitudes and behaviours have shifted over time, not just a single-year picture.
Do we need our own research team to use this?
No. Findings are provided in an stakeholder-ready format, with each report giving insight specific to your organisation.
Cibyl Insight
Find out more
Get in touch to find out how to get access to the evidence base behind every early careers decision
